About the Owner – Shante James

Meet Shante James, Wife, Founder & CEO of KIDLIFE™ by KJ3 Essentials LLC, a family-owned kids’ skincare and wellness brand.
Raised in Flint, Michigan, Shante turned her own battle with childhood eczema and her children’s sensitive skin into a mission:
to create safe, natural, and effective products for kids ages 4–13.

A serial entrepreneur, Shante co-founded a beauty supply boutique in 2019, pivoted after COVID closures, worked as a travel agent,
and managed it all while being a stay-at-home mom of three. Professionally, she brings over 14 years of retail management, HR, and accounting experience,
blending corporate skills with family-centered entrepreneurship.

KIDLIFE officially launched in 2020, shortly after the loss of her father to cancer. Later, Shante faced her own diagnosis:
DCIS (Ductal Carcinoma In Situ), an early-stage breast cancer caught through routine screening. Because it was detected early,
treatment was possible before it spread. That season of slowing down reminded her to prioritize self-care, stay close to family,
and live more health consciously—values now woven into every KIDLIFE product.

Education
- B.S. in Human Resource Development – Oakland University
- M.S.A. in Accounting – University of Phoenix

Today, KIDLIFE is available on Amazon, Walmart Marketplace, Etsy, and in Houston-area shops. The company is proudly WBENC WBE,
MBE, and DBE certified, and Shante has been part of accelerators like the Amazon Black Business Accelerator, PeopleFund BIPOC Accelerator,
and WBEA EDGE Enterprising Women of Color Cohort.

KIDLIFE isn’t just a skincare line—it’s a story of resilience, motherhood, professional expertise, and the belief that every child deserves safe, joyful daily care.